Tasty Bits & Bytes

Tasty Bits and Bytes header

Tasty Bits & Bytes

The current popularity of ICTs that offer augmented or virtual reality experiences, such as Oculus Rift, Google Glass, and Microsoft Hololens, suggests that these technologies will become increasingly more commonplace in our daily lives. With this the question arises of how these mixed reality technologies will be of benefit to us in our day-to-day activities. One such activity that could take advantage of mixed reality technologies is the consumption of food and beverages. Considering the fact that the perception of food is highly multisensory, being not only governed by taste and smell, but to a strong degree by our visual, auditory and tactile senses, mixed reality technologies could be used to enhance our dining experiences. In the Tasty Bits and Bytes project we explore the use of mixed reality technology to digitally (using visual, auditory, olfactory, and tactile stimuli) enhance the experience of consuming food and beverages. Read more at the Tasty Bits & Bytes website.

The Tasty Bits & Bytes paper ‘A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions‘ (pdf) won a Best Paper award at the 13th International Conference on Advances in Computer Entertainment Technology.

Proof of concept clip

This project is supported by the Dutch national program COMMIT/ and carried out by Gijs Huisman, Dirk Heylen, and Merijn Bruijnes at the Human Media Interaction group at the University of Twente.